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Image Optimization Techniques for your blog |
Image Optimization in SEO: If you want
to know How to Optimize Image for your blog, you should read this post
full. Most don't know how to optimize new blogger image properly, which
prevents them from bad SEO and getting much organic traffic on blog.
Image
optimization is essential for the on-page SEO of Blog. Many people search
images and if your image ranks on Top positions, you can get more traffic than
that.
We
follow a lot of different SEO Tips and Tricks while used SEO in Optimization of
Blog. Such very important aspect is image Optimization. This is plays an
important role to Higher Ranking in the Search Engine of your blog and blog
post.
How
to optimization image well before publish your Blog Post and what are the
essentials you should take care of while SEO Image? In this entire Article, we and
you are going to cover this topic.
What Is Image Optimization?
You
may know, SEO has two techniques that On-page and Off-page and image
optimization is an on-page SEO technique in which you have to optimize the
photos you use in your blog.
If
you want to rank your blog quickly, you need to do this because it happens very
often that no post of yours ranks, but even if the image of that post is
ranked, you get good traffic.
If
you search any topic, it comes related images on Google; it ranks everything
that is posted on one blog or website on which people click and go to their
blog.
Image
Optimization technique lets you search engine friendly your blog's image,
making of your blog user experience good, performance, and SEO improve.
Search
Engine just don't understand image, by optimize it, we can make it SEO friendly
so that search engine (Google, Bing, Yahoo etc.) can understand it better and
include it in the search results.
Why Image is
important to SEO?
There
are many reasons to optimize your blog image. If your image is of a very large
size, it will slow your web pages and adversely affect user experience. File
size is reduced in Image Optimization and Page load time is fast.
In
addition, the Images score SEO used in the article also improves. If you use
the correct name and give proper ALT Tag for your image, it makes your article
more SEO friendly.
If
you optimize your site's image correctly, your Images search engines (images
search) will rank better and you will get a lot of organic traffic to your
blog.
Benefits of Image Optimization:-
Ø Your blog image in Image search easily ranks and through which you can get more traffic to your blog.
Ø Bounce rate is less and increase the rank of posts.
Ø Image has plays an important role to get more clicks in Social networking and Marketing.
Ø If a blogger credit link your custom image by use your blog, it can help you gain backlink.
Ø Website speed will be reduced.
I'm
going to tell you the whole step-by-step process of how to optimize image for SEO
of my blog so that you can make your image SEO friendly.
How to Optimize
Image for Website?
 |
| Best Techniques to Optimize Image for your Blog |
You
have to follow the process that I have mentioned here to optimize Image in a
proper way.
This
is especially important for those who have created blog on blogger.com, because
you don't get any plugins on Blogger, that's why your blog image have to
manually optimize.
1- Choose Right Images
You
must have heard saying "A picture is worth a thousand words", meaning
a picture is equal to a thousand words.
That's
why choose the right image for your article so that your post is more
informative and audience retention.
Never
use copyrighted image in your blog.
A lot
of blogger search images on Google and use on their blog by downloading image,
that can be copyrighted.
Websites
like Pixabay, FreeDigitalPhotos, Pexels, FreeImages you can use on your blog by
download stock images in free.
If
you are graphics designer, it's best to create custom unique images for your
blog.
You
can design image to post your blog in Photoshop or create custom image with
platform like Canva.com, PicMonkey.com.
If it
is not, it will spoils user experience because people who have come to your
website because of your image don't get happy and close your blog in a few
seconds.
This
increases the bounce rate of your blog and reduces the ranking of your blog, so
always use photos similar to your topic.
2- Resize Image (Height & Width)
Properly
resize the height and width of Image is a necessary factor in image
optimization, which mostly blogger overlook.
Whenever
you image download, it may be dimension (Height & Width), which requires
resize before upload in your blog.
You
can resize image with the help of Paint tool or Photoshop in the computer. You
can also take help of online tool like PicMonkey and Picresize.
I
think you don't keep blog post main image more than 650 X 360 pixels. I image
use 1200 X 628 pixels in my blog post.
3- Rename Images
Do
according rename keywords before image upload in Blog post? When you download
image from a websites, its name is "876wtgs7t44e874.png". Such file
name is not SEO friendly.
Use
main keyword when rename Image. Search engine rank it better than being keyword
in Image.
Example: - If you are writing article "How to rank
number one in Google 2018", the name of the image will be "how-
to-rank-image-in-google.png" or "how-
to-rank-image-in-google.jpg".
Always
write name on image in small letter and use dash (-) between each word.
Wrong Format: “3861781178.jpg”,
“Image optimization.png”, “earnmoneyonline.png”
Perfect Format:
“make-money-online.jpg” or “on-page-seo-guide.png”
Proper Image Format:-
Images
are of a great varieties and occur in different format such as jpg, PNG, gif
etc. But the image we use is better if it is in jpg or webP, because it has
very little size and it becomes load quickly.
If
you use another format image, it takes time to load, which slows down the speed
of your webpage.
Give
proper format of your image with webP converter.
4- Compression your Image
The
more Image file size, the more time it will take for you to be page load. That
is why you must size compress image before upload it in blog.
Try
to keep your Image inside the file size 50kb. I think as much as I can image
inside the 70kb. Use screenshot. The more high quality you use image, the more
file size will be.
Online
have a lot of tool available such as TinyPNG, Optimizilla, ImageOptimizer that
can help you compress up to 80% of image without reducing its quality.
Note- If you resize image in a proper way and
compress its file, your blog will increase up to 70% of your loading time.
5- ALT Text
Search
engine image is unable to recognize and treat it like a blank space. Alt Text
is used to describe your image. This shows search engine what your image is
here and what image about is?
After
image uploading in free blog, you can use title text and alt text by going to
its Properties.
If
your blog is on WordPress, you'll get an Alt Text box on the bottom right
corner after upload the image, where you can add alt text keyword.
Use
your article main keyword or related keyword in Alt text to improve your
image's rank in image searches.
It is
as important to write a high quality article to rank in Search Engine as it is
to optimize the image use. You can optimize your post image by follow the above
steps.
Click
below to learn how to do image optimization your Blog post through video.
Google
index its alt tags with crawler image after Crawl and Google displays those
images when users search for a keyword.
6. Use caption in Image
You
must have seen that in many places, the name of the image or whose name it
belongs to is written is called image caption.
Image
caption before writing, you also have to keep in mind that you have to write
the same heading for which you are using the image.
You
can also write the heading title in the caption or you can also write what is
shown in the image in the caption of the image.
7. Submit Image Sitemap
Sitemap
is very important for any site and especially it becomes even more important
when your blog or website is new.
Sitemap
doesn't boost your ranking but helps search engines crawl and index your site
better.
5-Best Image SEO Plugins for WordPress
Image
optimizer plugin allows you to easily image compress and optimize your site. Here
I'm going to share 5 best Image optimizer plugin:
1. SEO Image Optimizer
It is
a very good WordPress plugin that makes your image SEO friendly. This plugin
adds title and alt tag to your Images without affect your site's database.
The
plugin also resize and compress Images and enhances the Loading speed of your
site.
It is
a good alternative of SEO Friendly Images and offers more features.
2. Smush Image Compression and Optimization
WP
Smush WordPress is the most popular image optimizer plugin for website. When
you upload images to your site, it compresses the size of the image
automatically. It can also help you to compress and optimize your old images.
In
Free version you can only optimize 50 images at a time. So you have to click on
optimize button again and again.
3. ShortPixel Image Optimizer
ShortPixel
is a good and lightweight Image Optimizer plugin that Improve your website page
load time by optimize Images or PDF document. You will need to upgrade if you
want to increase the Compression Limit.
4. Compress JPEG & PNG Images
First
of all, you have to create your Account on it. You can optimize only 100 images
a month with free account.
This
automatically will compress when you images upload to your site. You can use
bulk optimize to Older images.
5. EWWW Image Optimizer
EWWW
Image Optimizer is a popular and well rated image optimizer plugin. It
automatically optimizes the plugin upload new images. It also optimizes your
old uploaded images.
The
plugin also allows you to convert compression level select and upload images to
best file format.
It is
available in both free and premium version.
Conclusion
If
you publish powerful article on your blog but Ignore Images SEO, you are
absolutely wrong. You are losing Image traffic. By Image Optimization, you can
increase both your website traffic and ranking.
Small
request...! If this article Image Optimization for your blog has been
helpful to you, don't forget to share it.
I hope today's information has been very important for
you and your blog. If you have any questions or suggestions related from
image optimization, you can tell us in the comment below.
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THANK YOU!!!!!!!!
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